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Nissan Ambition 2030 - 23 exciting new electrified models, including 15 new EVs


With electrification at the center of its long-term strategy, Nissan plans are to deliver exciting vehicles and technologies that empower customer journeys and society


Key points

  • To accelerate electrification plans with an investment of 2 trillion yen over the next five years

  • To launch 23 exciting new electrified models, including 15 new EVs, aiming for 50% electrification mix by 2030

  • To introduce ASSB (all-solid-state batteries) in 2028

After dipping their toes in the water with the Leaf for over the past decade, Nissan has finally become the most recent company to announce electrification plans, pledging to launch 23 new electrified models and 15 new battery electric vehicles (BEVs) by 2030. This is part of its long-term strategy to place electrification at the core of the company’s product line, aiming for an electrification mix of more than 50% globally across the Nissan and INFINITI brands and joining the Nissan Leaf and ARIYA in the lineup of EV models.


Nissan CEO Makoto Uchida stated: “The role of companies to address societal needs is increasingly heightened. With Nissan Ambition 2030, we will drive the new age of electrification, advance technologies to reduce carbon footprint, and pursue new business opportunities. We want to transform Nissan to become a sustainable company that is truly needed by customers and society.”


Representing the next stage of Nissan’s electrified future, the company today also unveiled three new concept cars that offer enhanced experiences through sophisticated technology packaging. These concepts showcase the thrilling possibilities that Nissan strives to provide across a wide range of new advanced vehicles and ecosystems.

  • Next-generation Crossover EV Concept: Nissan Chill-Out:

  • Nissan Hang-Out concept

  • Nissan Surf-Out concept

Increasing accessibility and innovation in mobility


Nissan’s ambition is to support greater access to safe and exciting mobility. To make progress towards this, Nissan will continue to evolve its lithium-ion battery technologies and introduce cobalt-free technology to bring down the cost by 65% by 2028.


Nissan aims to launch EV with its proprietary all-solid-state batteries (ASSB) by 2028 and ready a pilot plant in Yokohama as early as 2024. With the introduction of breakthrough ASSB, Nissan will be able to expand its EV offerings across segments and offer more dynamic performance. By reducing charging time to one-third, ASSBs will make EVs more efficient and accessible. Further, Nissan expects ASSB to bring the cost of battery packs down to $75 per kWh by 2028 and aims to bring it further down to $65 per kWh to achieve cost parity between EV and ICE ( Internal Combustion Engines ) vehicles in the future.


Nissan seeks to establish a global battery supply system to meet growing customer vehicle demand and support the growing number of EVs in use. Working with its partners, Nissan intends to increase its global battery production capacity to 52 GWh by 2026, and 130 GWh by 2030.


For more information about Nissan's Ambition 2030, click on the link below


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